KYUNGHEE LEE
15+ years designing experiences across mobile, web, TV, and connected devices, spanning streaming services, consumer products, and creative tools. I lead products from early strategy and 0-to-1 development through launch and scale.
At Sling TV, I launched Sling Freestream, reaching multi-million MAU in 18 months, and led the cross-platform redesign of the core app for 2.5M+ subscribers. Earlier, I designed 0-to-1 products at DISH and Adobe.
Project 1: End-to-End, Cross-Platform Overhaul
Project 2: 0→1 Growth & Monetization
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SLING FREESTREAM
Initiated and launched Sling Freestream, a free, ad-supported streaming service across TV, mobile, and web. Defined its core value proposition, audience segmentation, and monetization strategy in collaboration with product and marketing teams. Achieved multi-million MAU growth within 18 months, alongside significant improvements in user engagement and session time.
Company : Sling TV
Role : Principal Designer
Link : Variety l TechCrunch
Sling TV OVERHAUL
Led the end-to-end redesign of Sling TV across platforms, from strategic vision to execution. Defined a clear UX roadmap based on user research, business goals, and cross-functional alignment, while mentoring four design teams through iterative development. Delivered the redesigned experience to the primary platform in under a year, completing full cross-platform rollout within 18 months.
Company : Sling TV
Role : Principal Designer
Link : The Verge l Streamable
SLING TV MOBILE PROPOSAL
Conducted in-depth analysis of user behavior and usability gaps, uncovering critical issues in the mobile experience. Proposed and secured executive buy-in for a mobile-focused UX strategy, which directly initiated the Sling TV Overhaul project across platforms.
Company : Sling TV
Role : Principal Designer
SLING STUDIO
Led the 0 to1 UX design of SlingStudio, an SVP-backed incubation project for multi-camera live video production, from early concept to MVP across mobile, tablet, and desktop. Defined user workflows and technical scope, and proposed a patent-pending plugin for Adobe and Final Cut, helping establish a new product category within DISH.
Company : Dish Network
Role : Sr. Staff Designer
Link : SlingStudio l Techcrunch
DISH MOBILE PRODUCTS
Led mobile UX for DISH’s core consumer apps, managing a team of designers and driving cohesive, research-driven experiences across platforms. Delivered improvements that boosted user retention and feature adoption across key products including Dish Anywhere, Explorer, and HopperGo.
Company : Dish Network
Role : Staff Designer
Link : Dish Anywhere
ADOBE ROVER
Contributed to Adobe Rover, an incubation project exploring tablet-based workflows for media professionals. Designed interaction models and UI concepts for browsing, tagging, and editing media, tightly integrated with Adobe Creative Cloud.
Company : Adobe
Role : UX Designer
ADOBE DAVINCI
Contributed to Adobe Davinci, an incubation project exploring next-generation drawing experiences on tablets. Defined UX vision and designed intuitive sketching workflows using pressure-sensitive brushes, smart reference tools, and seamless cloud sync.
Company : Adobe
Role : UX Designer
ADOBE SPEEDGRADE TOUCH
Proposed SG Touch, a concept for a mobile-first color grading application designed for tablets and phones. Focused on streamlining the grading workflow and enabling seamless integration with the desktop SG tool to enhance speed and efficiency.
Company : Adobe
Role : Lead Designer
ADOBE SPEEDGRADE CS7 & CC
Led the UX adaptation of SpeedGrade into Adobe Creative Suite following its acquisition, aligning it with the broader Production Suite ecosystem. Redesigned the UI to match Premiere Pro’s design language and defined seamless integration points for an efficient editing-to-coloring workflow.
Proposed mobile and tablet extensions to increase accessibility and expand SpeedGrade’s reach beyond desktop.
Company : Adobe
Role : Lead Designer
Link : SpeedGrade
KODAK BLACK FADE EMOTIVE
Designed next-generation UX for Kodak’s consumer imaging products, focusing on camera-embedded photo organization and viewing experiences.Collaborated with design managers and human factors teams to create intuitive interaction patterns that modernized digital camera workflows.
Company : Kodak
Role : Interaction Designer
KODAK FIRE
Redesigned the media management interface to streamline reviewing, searching, and editing of visual content on Kodak’s digital platforms. Partnered with user research teams to ensure usability improvements were grounded in real user behavior and accessibility best practices.
Company : Kodak
Role : Interaction Designer
CHANNEL HOSTING
Led product management for a new IPTV feature that enabled users to create and broadcast their own personal TV channels. Drove end-to-end planning, including market research, service definition, and cross-functional collaboration with engineering and design. Positioned the feature as a first-of-its-kind offering in Korea’s IPTV ecosystem, transforming the user from content consumer to content broadcaster.
Company : ITVMG
Role : Sr. Product Manager
TV BADUK l KOREAN GO
Managed the product lifecycle for an interactive Go game service that enabled real-time gameplay between TV users and web users. Oversaw UX planning, external partnerships, and day-to-day operations to deliver a seamless cross-platform experience across broadcast and online environments.
Company : ITVMG
Role : Sr. Product Manager
Link : TV Baduk mov
LG IPTV VOD
Collaborated with Korea Telecom to reinvent the content discovery experience for IPTV users. Delivered interaction models and visual design specifications focused on intuitive navigation and increased content engagement.
Company : ITVMG
Role : Sr. Product Manager
KOREA TELECOM MEDIA 2.0
Redesigned the IPTV main portal, content previews, and VOD player for Korea Telecom with a focus on simplified visuals and intuitive navigation. Delivered design proposals, detailed UI specifications, and participated in QA to ensure consistency and usability across the experience.
Company : ITVMG
Role : Product Manager
